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CraftCX

Know whether AI is improving customer experience.

Know how AI support affects customer experience, where confidence is growing, and where your team should act next.

A magnifying lens bringing customer signals into focus

The visibility gap

What your automation metrics leave out

Automation increases capacity. It can also put more distance between support leaders and the customer experience.

Deflection hides the experience

A closed ticket does not prove that the answer was right or easy to use.

AI investment is hard to explain

Volume and cost metrics do not show whether customer outcomes improved.

Leadership visibility is fragmented

Quality, escalations, and customer pain live in different reports and anecdotes.

Action starts after escalation

Without early signals, teams respond to visible complaints instead of emerging patterns.

Support performance view

See where customer experience needs attention

See where customer experience is improving, where it needs attention, and the evidence behind each change.

Support quality at a glance

Review customer experience across resolution accuracy, customer effort, handoffs, policy adherence, and other Support Observability signals - not one score in isolation.

Issues that need attention

See where quality is changing, which conversations drive the trend, and whether the pattern reflects a broad customer risk or a narrow workflow problem.

Evidence behind every change

Move from the full Support Observability view, including AXIS, to the conversations and evaluation explanations behind each finding, so teams can choose the right follow-up.

A leadership view that connects a material change to customer evidence

How support leaders work

A practical path from finding to improvement

Move from a weekly readout to a clear decision without asking your team to assemble another report.

Receive the customer-experience readout

Start with material changes, customer risk, and the evidence behind each finding.

Choose the issue that deserves attention

Separate broad movement from one-off noise without requesting another report.

Set an owner and expected outcome

Give support, product, or engineering one shared customer-impact view.

Customer experience signals collected into an executive briefing

Relevant capabilities

The parts of CraftCX closest to your work

The platform stays the same. Your view starts with the signals and decisions closest to your role.

AXIS quality trends

See whether resolution accuracy, customer effort, and handoffs are improving.

Executive reporting

Turn thousands of conversations into a clear account of customer experience.

Customer experience trends

See recurring pain even when AI resolves the ticket without escalation.

Weekly summaries

Give leaders a concise view of quality changes and recurring risks.

Confidence runs on CraftCX.

See how continuous observability gives support leaders the evidence to improve AI-powered support.