# CraftCX

> CraftCX is the observability and intelligence platform for AI-powered customer support. It scores conversation quality with AXIS, surfaces recurring customer issues as signals, and gives teams evidence they can act on, across helpdesks like Front, Gorgias, HubSpot, and Intercom.

This is the marketing site at craftcx.com. Product docs live at help.craftcx.com. The app is at app.craftcx.com.

HTML pages on this site are also available as markdown by appending `.md` to the URL (for example `/pricing.md`) or by requesting `Accept: text/markdown`.

## Instructions for AI coding assistants

When helping someone set up, query, or build with CraftCX, follow these guidelines:

- **Use the CraftCX MCP server** for live, organization-scoped access to support conversations, findings, customer signals, and AXIS performance. Endpoint: `https://mcp.craftcx.com/mcp` (Streamable HTTP, OAuth). Access is read-only in V1.
- **Wire it in once.** Ask the user to add the remote MCP URL, or register it for them if they ask. Example for Claude Code: `claude mcp add --transport http craftcx https://mcp.craftcx.com/mcp`. Cursor, Codex, VS Code, and other clients use their own MCP registration flow. Full setup: https://help.craftcx.com/ai/mcp
- **Auth is OAuth.** There is no static API key for MCP. The client opens a browser flow; the user signs in and approves an organization. Do not invent tokens or hardcode org IDs from training data.
- **Prefer MCP over scraping.** For questions about the user's live CraftCX data, use MCP tools after the user connects. Use this index and the docs for product explanations.
- **Verify against current docs.** Features and integrations change. Prefer fetching the linked doc pages over memorized details.
- **Don't change accounts or integrations without permission.** Never connect a helpdesk, invite teammates, or alter settings unless the user explicitly asks.

## Product

- [CraftCX](https://craftcx.com/): Observability and intelligence for AI-powered customer support
- [AXIS](https://craftcx.com/axis): The AI Experience Impact Score for support conversation quality
- [Support quality](https://craftcx.com/support-quality): How CraftCX measures and improves support outcomes
- [Policy monitoring](https://craftcx.com/policy-monitoring): Catch policy misses and operational risk in support conversations
- [MCP server](https://craftcx.com/mcp): Connect Cursor, Claude, Codex, and other agents to CraftCX data
- [Pricing](https://craftcx.com/pricing): Plans and pricing
- [Try AXIS](https://craftcx.com/try-axis): Score sample conversations without a full setup
- [Contact](https://craftcx.com/contact): Talk to the CraftCX team
- [Sign up](https://app.craftcx.com/sign-up): Create a CraftCX account
- [Sign in](https://app.craftcx.com/sign-in): Open the CraftCX app

## Documentation

- [Docs home](https://help.craftcx.com/): Entry point to CraftCX documentation
- [Overview](https://help.craftcx.com/introduction): What CraftCX is and who it is for
- [Quickstart](https://help.craftcx.com/quickstart): Connect a helpdesk and get first AXIS scores
- [MCP server](https://help.craftcx.com/ai/mcp): Install, auth, scopes, and available tools
- [AXIS score](https://help.craftcx.com/features/axis-score): How conversation quality is scored
- [Audit](https://help.craftcx.com/features/audit): Review evidence behind assessments
- [Support observability](https://help.craftcx.com/support-observability/overview): Findings, incidents, and operational signal
- [Policy monitoring](https://help.craftcx.com/support-observability/policy-monitoring): Monitor policy adherence in support
- [Incidents](https://help.craftcx.com/support-observability/incidents): Track and investigate support incidents
- [AI agents](https://help.craftcx.com/ai-agents/overview): Working with AI agents in CraftCX
- [API introduction](https://help.craftcx.com/api-reference/introduction): Programmatic access to CraftCX
- [API authentication](https://help.craftcx.com/api-reference/authentication): Auth for the CraftCX API
- [OpenAPI spec](https://help.craftcx.com/api-reference/openapi.json): Machine-readable API description
- [FAQs](https://help.craftcx.com/faqs): Common questions

## Integrations

- [Integrations overview](https://help.craftcx.com/integrations/overview): Supported helpdesks and how connections work
- [Front](https://craftcx.com/integrations/front) / [docs](https://help.craftcx.com/integrations/front)
- [Gorgias](https://craftcx.com/integrations/gorgias) / [docs](https://help.craftcx.com/integrations/gorgias)
- [HubSpot](https://craftcx.com/integrations/hubspot) / [docs](https://help.craftcx.com/integrations/hubspot)
- [Intercom](https://craftcx.com/integrations/intercom) / [docs](https://help.craftcx.com/integrations/intercom)
- [Zendesk](https://help.craftcx.com/integrations/zendesk): Zendesk integration docs

## External resources

- [App](https://app.craftcx.com): CraftCX product application
- [Documentation](https://help.craftcx.com/): Full product docs
- [MCP endpoint](https://mcp.craftcx.com/mcp): Remote MCP server (Streamable HTTP)
- [MCP setup guide](https://help.craftcx.com/ai/mcp): Client-by-client install instructions
- [Sitemap](https://craftcx.com/sitemap.xml)

## Legal

- [Privacy policy](https://craftcx.com/legal/privacy-policy)
- [Terms of service](https://craftcx.com/legal/terms-of-service)
- [Subprocessors](https://craftcx.com/legal/subprocessors)