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CraftCX

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HubSpot

Measure and Improve Every AI-Led Conversation

Integrate AXIS with HubSpot to score your AI-led support conversations, reveal quality gaps, and improve customer experience with clear, actionable insights.

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Why Integrate CraftCX with HubSpot?

Combine HubSpot's service platform with AXIS analytics for a complete view of automated support quality.

Conversation Quality Scoring

Automatically score HubSpot AI interactions so your team can see where quality is strong and where it needs attention.

Targeted Optimization

Use AXIS component scores (Accuracy, Effort, Handoff) to prioritize the highest-impact bot and workflow improvements.

Automated QA Workflow

Reduce manual review effort by scoring HubSpot conversations at scale and surfacing what needs action first.

Better Customer Outcomes

Turn AXIS insights into practical changes that lower effort, improve resolution quality, and increase satisfaction.

Use AXIS to improve your HubSpot AI support

Improve AI Reliability

Track quality over time and strengthen how your HubSpot AI handles real customer questions.

Reduce Customer Friction

Identify high-effort interactions early and fix the flows that create unnecessary back-and-forth.

Strengthen Handoffs

Spot where AI should escalate faster so agents receive better context and customers get faster resolution.

Drive Measurable Performance

Use AXIS trends as a clear signal for team decisions, AI tuning priorities, and support quality goals.

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How It Works

Connecting HubSpot with CraftCX is straightforward.

1

Connect Your HubSpot Account

Authorize CraftCX to securely access your HubSpot conversation data.

2

AXIS Scores AI-Led Conversations

AXIS automatically evaluates relevant interactions and calculates quality scores.

3

Review Insights and Improve

Use detailed score breakdowns in CraftCX to prioritize fixes and improve support outcomes.

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Ready to Improve HubSpot Support with AXIS?

Start measuring your AI conversation quality and get actionable insights to improve customer experience.