Conversation Quality Scoring
Automatically score HubSpot AI interactions so your team can see where quality is strong and where it needs attention.
CraftCX + HubSpot
AI Support Quality Monitoring for HubSpot Customer Agent
Connect CraftCX with HubSpot to score Customer Agent conversations for answer accuracy, customer effort, and handoff quality.
HubSpot integration
Quality Assurance for HubSpot AI Conversations
Review AXIS scores across response accuracy, customer effort, and handoff quality to track support performance over time.
Targeted Optimization
Use AXIS component scores (Resolution Accuracy, Interaction Effort, Handoff Smoothness) to prioritize the highest-impact bot and workflow improvements.
Automated QA Workflow
Reduce manual review effort by scoring HubSpot conversations at scale and surfacing what needs action first.
Better Customer Outcomes
Turn AXIS insights into practical changes that lower effort, improve resolution quality, and increase satisfaction.
How it works
How It Works
Connecting HubSpot with CraftCX is straightforward.
01
Connect Your HubSpot Account
Authorize CraftCX to securely access your HubSpot conversation data.
02
AXIS Scores AI-Led Conversations
AXIS automatically evaluates relevant interactions and calculates quality scores.
03
Review Insights and Improve
Use detailed score breakdowns in CraftCX to prioritize fixes and improve support outcomes.
Outcomes
Use AXIS to improve your HubSpot AI support
Improve AI Reliability
Track quality over time and strengthen how your HubSpot AI handles real customer questions.
Reduce Customer Friction
Identify high-effort interactions early and fix the flows that create unnecessary back-and-forth.
Strengthen Handoffs
Spot where AI should escalate faster so agents receive better context and customers get faster resolution.
Drive Measurable Performance
Use AXIS trends as a clear signal for team decisions, AI tuning priorities, and support quality goals.
Ready to improve HubSpot AI support quality?
Connect CraftCX with HubSpot to understand what happens in every AI-handled conversation.