# CraftCX + HubSpot

AI Support Quality Monitoring for HubSpot Customer Agent

Connect CraftCX with HubSpot to score Customer Agent conversations for answer accuracy, customer effort, and handoff quality.

[Read the HubSpot integration docs](https://help.craftcx.com/integrations/hubspot)

[Talk to us](/contact)

[Start free](https://app.craftcx.com/sign-up)

![CraftCX conversation analysis with sample data](/_vercel/image?url=%2Fapp%2F2025-07-transcript-light.webp&w=1080&q=75)

HubSpot integration

## Quality Assurance for HubSpot AI Conversations

Review AXIS scores across response accuracy, customer effort, and handoff quality to track support performance over time.

### Conversation Quality Scoring

Automatically score HubSpot AI interactions so your team can see where quality is strong and where it needs attention.

### Targeted Optimization

Use AXIS component scores (Resolution Accuracy, Interaction Effort, Handoff Smoothness) to prioritize the highest-impact bot and workflow improvements.

### Automated QA Workflow

Reduce manual review effort by scoring HubSpot conversations at scale and surfacing what needs action first.

### Better Customer Outcomes

Turn AXIS insights into practical changes that lower effort, improve resolution quality, and increase satisfaction.

How it works

## How It Works

Connecting HubSpot with CraftCX is straightforward.

01

### Connect Your HubSpot Account

Authorize CraftCX to securely access your HubSpot conversation data.

02

### AXIS Scores AI-Led Conversations

AXIS automatically evaluates relevant interactions and calculates quality scores.

03

### Review Insights and Improve

Use detailed score breakdowns in CraftCX to prioritize fixes and improve support outcomes.

Outcomes

## Use AXIS to improve your HubSpot AI support

### Improve AI Reliability

Track quality over time and strengthen how your HubSpot AI handles real customer questions.

### Reduce Customer Friction

Identify high-effort interactions early and fix the flows that create unnecessary back-and-forth.

### Strengthen Handoffs

Spot where AI should escalate faster so agents receive better context and customers get faster resolution.

### Drive Measurable Performance

Use AXIS trends as a clear signal for team decisions, AI tuning priorities, and support quality goals.

## Ready to improve HubSpot AI support quality?

Connect CraftCX with HubSpot to understand what happens in every AI-handled conversation.

[Talk to us](/contact)

[Start free](https://app.craftcx.com/sign-up)